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Oxford University assists global automobile industry

11 December 2009
A group of neuroscientists at the University of Oxford is helping the automobile industry improve the safety of car design.

The Oxfordshire institution's Department of Experimental Psychology (DEP) is working with the Japanese manufacturer Toyota to alter the design of vehicles to take into account the way in which people respond to danger signals.

Specifically, the university department conducted experiments which discovered that a short warning sound from speakers positioned behind the headrest can improve drivers' response to danger by four-tenths of a second.

Professor Charles Spence of the university's DEP explained that current designs - including displays and flashing lights - don't always assist drivers in making danger-averting decisions.

He said: "Knowledge of how we respond to sights, sounds, touch and feel should enable us to come up with better, neuroscience-inspired designs for alerting drivers to danger."

The University of Oxford was judged to have the largest volume of world-leading research of any UK institution in the 2008 Research Assessment Exercise.ADNFCR-1584-ID-19509315-ADNFCR

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