Importance of Social Media for Small Businesses

It’s a bit harder for small businesses to get the word out because of their restricted resources. No matter how small your business is, it’s important to establish your own identity and to connect to your target customer so the brand will flourish and gain customer loyalty. Start-up and small-scale businesses nowadays depend on social media platforms to establish their brand online and to reach their target audience.

Social media for small businesses has become a critical marketing solution because people these days are much attuned to their social media activities. And because social media is cheaper and faster in terms of accessibility, start-ups and small businesses take advantage of the features offered on social media platforms to further their brand and gross.

According to studies, 80% of consumers are likely to purchase or deal with a brand because of its effective online presence and publicity. The key to exploit the benefits of social media for small businesses efficiently is to map out your business’ social media strategy and use online gimmickry to attract consumers.

Tips When Using Social Media for Small Businesses

  1. Identify Your Target Consumers

It’s important to know the type of consumers that you want to connect with so you can determine the kind of platform/s that you will use. For example, Facebook users are more diverse and abundant that’s why it’s a good platform for start-up brands who want to establish their identity online.

  1. Be Visual

Use pleasant images or even videos of your products and services so social media users can see the actual presentations of the products you’re selling. If you’re managing a start-up restaurant or a mom-and-pop-type eatery, post vivid images of your meals (specifically on Instagram) so users will be curious and tempted to try them out.

  1. Interact with Users

It’s important for small businesses to communicate with their audience so they will feel they’re prioritized, which will then lead to customer loyalty. Answer the queries and comments from social media users and give them additional information if possible. Search your business’ name on Twitter and Instagram (through hashtags) and talk to users if they find your products unsatisfying.

  1. Promos and Discounts

Come up with online promos and gimmicks that will engage your customers to participate. Add the Sharing options to the mechanics so the participants can help spread your promos and help expand your online presence.