Leaflet Distribution Scams Your Business Needs To Avoid

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When it comes to leaflet distribution marketing, it is counterproductive to allocate some personnel to plan and run the campaign. It is much more efficient to hire a leaflet distribution Kent campaign to do everything for you. A lot of companies recognize this which gives the distribution industry the opportunity to flourish. As of now, there are thousands of leaflet distribution companies offering their services around the world. And just like in any other industry, there are organizations which try to take advantage of this opportunity to make money easily. In every area, there will be several leaflet distribution companies which run scams. And here are the different leaflet distribution scams you need to avoid.

  1. Non-delivery – One of the factors critical to the success of a leaflet distribution campaign is the delivery of the leaflets to the potential customers. There are distribution contractors which promise to deliver the leaflets however, they will not go through with the arrangement.
  2. Postcode sector – Some leaflet distribution companies would overcharge clients claiming it will cost more to run a distribution campaign on the desired target area. Do not bargain with such company but look for another company instead.
  3. Low cost – With a lot of competition in the distribution industry, there are companies offering low rate services. Though leaflet distribution companies use this to acquire clients, they would sometimes do a poor job or their employees would due to the low compensations they are getting. It is much better to acquire services with reasonable rates so you can expect better service.
  4. Verification – It is hard even for the distribution companies to verify if their employees went and distribute to the designated target area. Some would simply claim they have verified that the distribution campaign was conducted properly. Make sure to inquire how they verify this. If they are using a GPS or other effective means, then their claim is credible.
  5. Targeting – There are times when the client company has an idea of their desired target but does not know the exact location of their target. Leaflet distribution companies would help the client choose the target area for them. However, make sure to check their process or system of selecting a target area and if it is good or simply done in random.
  6. Contract – Always make sure to read the contents of a contract no matter how short it is. Some companies would add hidden charges and fees in the contract to scam their client.
  7. Timescale – There are companies which want to run a leaflet distribution campaign right away in a short period. If you are planning such campaign, inquire if the distribution company has sufficient personnel to run the campaign in your desired timescale.
  8. Multi-drop – There are companies which will run your leaflet distribution campaign along with other campaigns to save time and effort. Do not hire such companies as your business could potentially lose customers and credibility.
  9. Fake review – If you are trying to read reviews about a leaflet distribution company, do not check their website as they can filter the reviews. It is better to check independent review websites to get a realistic view about the company performance.
  10. Google complaint – Companies providing poor services or doing scams would often get negative reviews online. Check if the company is trying to hide these reviews by flooding positive fake reviews.